Demographic Variables: Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
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What demographic buys the most Nike products?
15-40
What demographic buys the most Nike products? Consumers between the ages of 15-40 buy the most Nike products, including sneakers, apparel, and sporting goods.
What is Nike customer segmentation?
Nike utilizes psychographic segmentation to target customers based on. lifestyle, personality, activities and interests. Specifically, Nike aims to active. individuals who take pleasure in sports, gym regularly, are athletes and. passionate with sports, which tend to be part of their life.
What age group is Nike most popular?
According to a survey conducted in September 2021, Nike was the favorite sports brand of young adults up to 29 years and elderly aged 60 to 69 years, with more than 40 percent of respondents naming the American brand their favorite.
What gender buys more Nike?
Favorite sports apparel brands of consumers in the U.S. 2018, by gender. This statistic shows the favorite sports apparel brands of consumers in the United States as of 2018, by gender. During the survey, 28.4 percent of female respondents said that their favorite sports apparel brand was Nike.
What is a demographic segmentation?
Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables such as age, gender, education, income, etc. It helps organizations understand who their customers are so that their needs can be addressed more effectively.
What percentage of Nike customers are black?
African American, Hispanics and Asians are more strongly represented in Nike’s consumer base than they are in the U.S. population. For example, the company’s market research shows 13% of Americans identify as African American, yet 18% of Nike buyers are black.
What are the psychographics for Nike?
Psychographic Nike utilizes psychographic segmentation to target customers based on lifestyle, personality, activities and interests. Specifically, Nike aims to active individuals who take pleasure in sports, gym regularly, are athletes and passionate with sports, which tend to be part of their life.
What is the consumer perception about Nike?
Nike ranks No. 1 in consumers’ perception of innovation and fashion/style and most importantly on purchase intention, according to a survey among 1,400+ recent athletic apparel purchasers in the U.S., conducted by investment firm Canaccord Genuity in March.
What segmentation strategy does Nike use?
Nike customer segments comprise four categories which are demographic, geographic, psychographic, and behavioral market segmentation. For demography segmentation, Nike has included different age groups, gender and based on their targeted customer’s financial status.
What is Nike’s biggest market?
the United States
Nike’s core market is the United States, as approximately 40 percent of the company’s global revenue was made in this country alone that year.
What is Nike behavioral segmentation?
Finally, the behavioral segmentation of Nike is about providing benefits to customers through clothing, comfortable footwear, and essential sports equipment. Nike also creates a series of versions for a product to satisfy the preferences of each customer.
What age group buys the most shoes?
Average annual U.S. consumer spend on footwear in 2020, by age. This statistic shows the average annual expenditure on footwear by consumers in the United States in 2020, by age. In 2020, the 25 to 34 age group was the highest spender on footwear, spending 456 U.S. dollars on average in the year.
What is Nike’s geographic market?
Nike’s new geographical areas are North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. Formerly the Nike brand used four regions: U.S., Asia Pacific, Americas and an area comprised of Europe, the Middle East and Africa.
What are customer demographics?
Customer demographics are categories of consumer populations that are relevant to a business’ purposes, such as marketing and product design. The term also refers to the study of such categories in a business context.
What are 4 examples of demographics?
Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.
What are 4 types of demographic segmentation?
There are 4 main types of market segmentation: demographic, psychographic, geographic, and behavioral.
The most commonly used demographic segmentation factors are:
- Age.
- Gender.
- Ethnicity.
- Income.
- Level of education.
- Religion.
- Occupation.
- Family structure.
What race wears Nike the most?
white
For fiscal year 2015, 15,326 members of the U.S. staff identified as white, roughly 48% of the 31,977 total. Black/African American employees make up 21% of Nike’s staff in the U.S., while Hispanic/Latino workers were 18%. Asians were 7% of the domestic employee base.
How many black people work Nike?
According to a diversity report on Nike’s website, 21.6% of the company’s total workforce in 2019 was Black or African American, slightly down from 23.5% in 2017.
Is Nike diverse?
Diverse employees at Nike score the company 73/100 across various culture categories, placing Nike in the top 20% of companies on Comparably with 10,000+ Employees for Comparably’s diversity score.
How does Nike use benefit segmentation?
Nike offers a wide range of products to a variety of target audiences. It needs to use benefit segmentation to develop different marketing campaigns that appeal to each group of customers. The most notable example we can pull from Nike is its ads featuring tennis superstar, Serena Williams.