Nike Segment Breakdown: Revenue: North America, 36%; Europe, Middle East & Africa, 26%; Greater China, 20%; Asia Pacific & Latin America, 13%; Converse, 5%; and Global Brand Divisions, a small fraction; and EBIT: North America, 31%; Europe, Middle East & Africa, 23%; Greater China, 25%; Asia Pacific & Latin America, 15
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What are Nike’s biggest markets?
North America has the highest Nike market share out of all regions, a standard since the company’s founding. In 2020, North America generated nearly £10.8 billion in revenue. Europe, the Middle East, and Africa represent the second-largest market, with revenue reports of £8.5 billion in 2021.
What sport does Nike make the most money from?
Football (Soccer)
Nike’s revenue worldwide from 2016 to 2021, by product category (in million U.S. dollars)*
| Characteristic | Sportswear | Football (Soccer) |
|---|---|---|
| 2019 | 12,442 | 1,894 |
| 2018 | 10,720 | 2,146 |
| 2017 | 9,272 | 1,984 |
| 2016 | 8,129 | 2,143 |
Where does Nike make most of their clothes?
Key Takeaways
- Nike is the largest seller of athletic apparel and footwear, generating nearly $37.5 billion in sales.
- Most of its products are sourced from China, Vietnam, Indonesia, and Thailand.
- Major suppliers include Pou Chen, PT Pan Brothers, Fulgent Sun International, Delta Galil, and Eagle Nice.
Who buys the most Nike?
Demographic Variables:
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What country buys the most shoes?
China
China was the world’s leading consumer of footwear, with around 3.94 billion pairs of shoes bought in 2020.
Where in the world is Nike sold?
We sell our products in 170 countries. We have more than 30,000 worldwide employees. We have a dozen brands that serve more than 30 major sports and consumer lifestyles. We work with 600+ factory partners.
Who has the biggest contract with Nike?
Cristiano Ronaldo & Nike
A lifetime endorsement deal with Nike is set to exceed $1 Billion making him arguably the richest of all Nike sponsored athletes in the world. Ronaldo also rakes it in from other endorsements with brands such as Herbalife, EA Sports, and American Tourister.
Who is Nike’s biggest athlete?
Top 5 Nike Athlete Endorsements
- Michael Jordan (former NBA player ) $100 million.
- LeBron James (NBA player/LA Lakers) $30 million.
- Cristiano Ronaldo (Football player/Juventus) $30 million.
- Kevin Durant (NBA player/Brooklyn Nets) $30 million.
- Tiger Woods (Golf player) $19 million.
What is Nike’s biggest expense?
Nike’s greatest expense category is sales costs (mostly inventory and warehousing), which total more than $21 billion per year. What is this? Additionally, around $3 billion is allocated to marketing, including advertising and promotion, sponsorship, media, brand events, and retail brand presentation.
Does Nike use child labor?
Nike has admitted it cannot guarantee that its products will not be made using child labour in a report designed to address the accusations that have plagued the company.
Who is Nike’s main competitors?
Nike competitors include adidas, New Balance, Skechers U.S.A., Steve Madden and ASICS America. Nike ranks 1st in Overall Culture Score on Comparably vs its competitors.
What percent of Nike’s sales come from outside the US?
We sell to thousands of retail accounts and ship products from 62 distribution centers outside of the United States. During fiscal 2018, NIKE’s three largest customers outside of the United States accounted for approximately 13% of total non-U.S. sales.
| ITEM 16. | Form 10-K Summary | 78 |
| Signatures | 80 |
What gender buys more Nike?
Favorite sports apparel brands of consumers in the U.S. 2018, by gender. This statistic shows the favorite sports apparel brands of consumers in the United States as of 2018, by gender. During the survey, 28.4 percent of female respondents said that their favorite sports apparel brand was Nike.
Who is Nike owned by?
4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.
Which country has cheapest sneakers?
According to the data found, the cheapest country to purchase a pair of Chucks and Old Skools is Colombia, with the kicks priced at S$29.74 and S$75.95 respectively. The cheapest adidas Superstar, on the other hand, is much closer to home, which can be found in Malaysia for S$93.99.
Which country has cheapest Air Jordans?
You’ll find, for example, the US has the most affordable Jordans, costing just 1.95% of the average monthly wage.
What does Nike sell the most of?
athletic footwear
Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. Nike’s business results and operations continue to be impacted by the pandemic and its effects on global supply chains. Most of Nike’s sales are generated by selling footwear to wholesale customers in North America.
What does Nike stand for?
the Greek goddess of victory
Definition of Nike
: the Greek goddess of victory.
Is Nike successful in Europe?
Nike has been gaining market share in Europe. According to data from Euromonitor, Adidas had 13.2% share of the western European sporting goods market in 2012, while Nike’s share stood at 12.4 percent.
Who is the first athlete billionaire?
He becomes just the third athlete in history to officially be named a billionaire, after LeBron James and Michael Jordan. James just reached this milestone last week.