8 companies that use social media marketing effectively
- TikTok’s Re: Make campaign.
- Anhueser-Busch’s “Let’s Grab A Beer” by Wieden+Kennedy.
- LEGO’s Rebuild the World campaign by BETC.
- Starbucks’ in-store augmented reality experience.
- Coca-Cola’s metaverse campaign.
- Hershey’s Twitch campaign.
- The ASICS NFT campaign.
In this post
As of 2018, nearly 97 percent of all Fortune 500 enterprises use at least one social media platform to promote their initiatives and foster positive communication with stakeholders. Additionally, as of 2021, there are roughly 3.78 billion social media users all over the world, a 5 percent increase from 2020.
The 8 Top Social Media Companies in the World
- #1 Neil Patel Digital — Best For Paid Social.
- #2 Viral Nation — Best For Influencer Marketing.
- #3 Pan Up Productions — Best For Social Video.
- #4 Joseph Studios — Best For Organic Social.
- #5 Social Media 55 — Best For Niche-Specific Marketing.
- #6 Sculpt — Best For B2B.
Social marketing examples
- Implementation: child car seats. Social marketing enables you to develop products, services and communications that fit people’s needs and motivations.
- Policy: water rationing.
- Strategy: lung disease strategy.
- Child car seats in Texas.
- Water rationing in Jordan.
- Tackling lung disease.
Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
How 5 of our favorite brands provide great customer support on social media
- Nike. To say that Nike’s great in marketing would be an understatement.
- Starbucks. Like Nike, Starbucks is another brand that knows it’s not about what they sell, but how they sell it.
- Skyscanner.
- Netflix.
- Spotify.
One of the main reasons why business should use social media marketing is to increase your website traffic. Without social media marketing, your website traffic is just limited to people who already know your product and brand. When used effectively, social media marketing can become a great source of traffic.
How does Nike use digital marketing?
Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only selling products, but they are also selling emotional benefits of the products. In short, they are selling the aspiration. That’s why the brand shows the promoted product to the audience only in few of their campaigns.
Starbucks uses Facebook as a platform where their fans can connect with them for open discussions to share their stories, ideas, suggestions, or comments. Through Facebook, Starbucks directly and actively connects with its fans. Fans can also build their own virtual images and share it using Facebook.
1. GoPro. GoPro, the world’s most versatile camera, has a total of 16.2 million Instagram followers, 2.23 million Twitter followers, over 10.7 million Facebook followers, and a widely used hashtag (#GoPro).
Social marketing now uses commercial marketing techniques—such as analysing target audiences, identifying the objectives of targeted behaviour changes, tailoring messages, and adapting strategies like branding—to promote the adoption and maintenance of health behaviours.
What is Social Marketing? Social marketing is a “process that applies marketing principles and techniques to create, communicate and deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment, and communities) as well as the target audience”.
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
It has social media profiles on all major platforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Pinterest. Like many other brands, Adidas diversified its online presence by creating separate social media pages for different products that are targeted for different personas.
What type of marketing does Nike use?
Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.
How does Nike use TikTok?
Aside from Snapchat, Nike is getting more active with TikTok as it seeks to engage younger consumers. Nike is working with several TikTok content creators to establish an ongoing series of “episodic journeys” that fit within the overall “Play New” campaign.
One aspect of modern social media marketing that Apple have been more willing to tap into is social media as a customer service tool. As an immediate communication medium that provides transparency, social media provides the perfect platform for customer service.
Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing. Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.
Brands often use influencers on social media in order to reinforce their marketing campaigns, position new products, and to support the positioning of existing products.
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
5 Reasons Small Businesses Use Social Media
- Social media can reduce your overall marketing costs. Social networks are a cost-effective way to get your small business in front of both your current customers as well as prospective customers.
- Offer better customer service.
- Make yourself visible.
- Build loyalty and trust.