The brand uses this emotive motivation often in their posts, earning them up to 500,000 likes per post. Nike has been an early advocate for women in sports. The brand dedicates an entire account, @NikeWomen, to strong female athletes, and non-athletes, alike, who epitomise their core audience.
In this post
How does Nike market on Instagram?
Nike uses Instagram
Reports suggest Nike has the fourth largest following of any brand on Instagram, and with 82.6 million followers on its main profile. Nike utilizes its Instagram account regularly than its Facebook Page, distributing posts on average about once per week.
Who are Nike’s target audience?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What type of content does Nike post on Instagram?
Instagram is a visual storytelling platform. The best Instagrammers provide visually stunning stories that connect with the audience. Nike shares stunning content of athletes, inspirational stories and creative visualizations of their products that audiences enjoy.
Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
Why is Nike so popular on Instagram?
As one of the world’s largest brands, you might be surprised to find that Nike takes a personalized approach to engaging with their audience. “We don’t respond as individuals, we respond as Nike. But that doesn’t mean that we don’t treat each conversation as if we’re talking human-to-human,” explained Warfield.
Nike’s fans are most active on Instagram and Twitter. Those two social platforms are the primary source of mentions.
What is Nike’s main market?
the United States
Although sales in non-U.S. markets have grown considerably over the years, Nike’s core market remains the United States, as approximately 40 percent of the company’s global revenue was made in this country alone.
What demographic buys Nike the most?
15-40
What demographic buys the most Nike products? Consumers between the ages of 15-40 buy the most Nike products, including sneakers, apparel, and sporting goods.
What marketing strategy does Nike use?
Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.
How does Nike engage their customers?
To put it simply, Nike doesn’t just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.
Who are Nike influencers?
Top Nike Influencers
- Chicks N Kicks. @cnkdaily. @cnkdaily. Inspiration Lifestyle Nike Sneakers Style. 31.5k.
- Julie Hyld. @hyld. @hyld. Design Nike Nike+ Running Sneakers.
- OkFunkBoZa. Im an amazing Forex strategy Beg. @matodziforexkid. @okfunkboza.
- rolexwhisky. @rolexwhisky. @rolexwhisky. Nike Rolex Whisky Bourbon Japanese Whisky.
What is the most followed brand on Instagram?
Nike
1. Nike – 90 million followers. Nike is the most followed brand on Instagram with over 90 million followers.
How many likes does Nike have on Instagram?
Between May and December 2016, the average number of likes and comments per month on the @nike Instagram account hit around 2.4 million, according to Socialbakers. Over the same period in 2017, the average number of monthly likes and comments was 1.3 million.
What age group does Nike target?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
Why is Nike marketing so successful?
By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.
What is Nike’s brand message?
We’re all familiar with Nike’s classic tagline of “Just do it,” Over the years, the brand’s shoes, along with famous athlete endorsements and the swoosh logo, have become more popular among consumers than ever.
Who does Nike sell to?
Nike sells athletic and sports gear, footwear, and equipment to anyone. Geographically, Nike’s market is separated into four distinct segments, also ranked by revenue: North America.
Who is Nike’s biggest competitor?
Adidas
Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.
What is Nike behavioral segmentation?
Finally, the behavioral segmentation of Nike is about providing benefits to customers through clothing, comfortable footwear, and essential sports equipment. Nike also creates a series of versions for a product to satisfy the preferences of each customer.
What do Nikes customers want?
If products perform their function, customers are likely to feel good when wearing Nike shoes. If they run fast and with comfort, customers will associate happier sentiments with the brand. Similarly, aesthetically pleasing products inspire positive emotions in customers.