Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.
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What is Under Armour’s industry?
Under Armour, Inc. is engaged in developing, marketing and distributing branded performance apparel, footwear and accessories for men, women and youth.
What are Under Armour’s values?
Under Armour core values comprise “love athletes, stand for equality, fight on together, create fearlessly, always connect, stay true, think beyond, and celebrate the wins. “ All these are critical aspects that have kept the company together and performing at its level best.
What is Under Armour’s product line?
It offers its products under various brands, including UA, Under Armour, Armour, Heatgear, Coldgear, and Allseasongear, among others. It also markets products online through its own e-commerce website www.underarmour.com. The company has business presence across North America, Latin America, EMEA and Asia-Pacific.
What is Under Armour’s brand identity?
The personality of Under Armour is one that is athletic, strong, serious and fit as demonstrated with the sponsorships and the brand ambassadors the company has.
Who is Under Armour’s competitors?
Key Takeaways. Under Armour’s main competitors are Nike and Adidas, both of which have historically earned much higher revenue than UA. Although the barriers to entry in the sports apparel industry are very high, UA successfully found its place in the market by marketing primarily to American football.
UA’s vs. Market share relative to its competitors, as of Q2 2022
| COMPANY NAME | TICKER | MARKET SHARE 12 Months Q2 2022 |
|---|---|---|
| Under Armour Inc. | UA | 3.96% |
| Ralph Lauren Corporation | RL | 4.34% |
| V. F. Corporation | VFC | 8.16% |
| Pvh Corp. | PVH | 6.30% |
What is Under Armour’s culture?
At Under Armour, we believe that we are stronger when people of different backgrounds, experiences, and perspectives come together in support of athletes across the world.
What is Under Armour’s strategy?
Strategic Growth Efforts
The company strives to boost its operating model as well as return greater profitability and value to shareholders. Its long-term growth strategy is based on investing in own stores and digitization to directly reach customers along with selling more inventory at full price.
What is Under Armour’s vision statement?
Under Armour’s mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.
What is Under Armour’s positioning?
Founded in 1996, Under Armour set about realising its vision: “to inspire you with performance solutions you never knew you needed and can’t imagine living without.” It delivered on this promise to consumers by producing athletic apparel with new fabrics and designs geared towards comfort and convenience, positioning
Is Under Armour made in China?
For the last fiscal year, 50 primary manufacturers in 18 countries made Under Armour’s apparel products. Ten of those accounted for 57% of the company’s apparel and accessories products, and 68% were manufactured in Vietnam, Jordan, Malaysia and China.
What is Under Armour’s competitive advantage?
Under Armour’s main distinct competitive advantage is its ability to innovate products that disrupt and change the sports apparel industry. UA is focused beyond developing better versions of current sports apparel, they are creating completely new products that outperform existing technologies.
What are the key elements of Under Armour’s strategy?
The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” – To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.
What is Under Armour’s slogan?
THE ONLY WAY IS THROUGH.
What is Under Armour’s unique selling proposition?
The quality of product not only solved athletes’ problem but became Under Armour’s unique selling proposition or USP for which it continues to outstand in the market.
What brand is better than Under Armour?
Adidas is a well-known brand globally with offices in over 100 countries. The company generated revenues of $26.4 billion in 2019. Adidas also acquired another reputed brand Reebok in 2006, which further cemented its reign on the market. Overall, Adidas is one of Under Armour’s most prominent competitors.
Is Under Armour cheaper than Nike?
Despite its superior stock performance, Under Armour currently has the lowest price-to-earnings (P/E) ratio, indicating it is still relatively undervalued compared to the other two sportswear companies. Its earnings performance has also been stronger than that of Nike or Adidas.
Who is Nike biggest competitor?
Adidas
Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.
What is the future of Under Armour?
The athletic apparel company is benefiting from the ongoing turnaround as seen from its record financials in 2021. Its full-year 2021 revenues grew 27% year-over-year (y-o-y) to $5.7 billion and adjusted earnings grew to 85 cents from a loss of 26 cents in 2020.
Is Under Armor doing well?
Under Armour reported a net loss for the quarter of $59.6 million, or 13 cents per share, compared with net income of $77.8 million, or 17 cents a share, a year earlier. Excluding one-time items, it lost a penny per share.