In this example of market segmentation for sport shoes, five consumer segments have been identified, namely:
- Sporty,
- Elite sports,
- Everyday wearers,
- Fashion sports, and.
- Budget conscious consumers.
In this post
Who is the target customers for shoes?
Depending upon what you sell, your target audience might be niche or broader. For example, if you were a shoe vendor your target audience would be broad, since men, women and children all wear shoes. On the other hand, perhaps you specifically sell high-performance running shoes.
What is Nike’s customer segment?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
How is the shoe market segmented?
The global footwear market is segmented into type, material, end user, distribution channel, and region. By type, the market is categorized into athletic and nonathletic. Depending on material, it is bifurcated into leather and non-leather.
What are the main customers segments?
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
What age group buys the most shoes?
Average annual U.S. consumer spend on footwear in 2020, by age. This statistic shows the average annual expenditure on footwear by consumers in the United States in 2020, by age. In 2020, the 25 to 34 age group was the highest spender on footwear, spending 456 U.S. dollars on average in the year.
How does Nike use benefit segmentation?
Nike offers a wide range of products to a variety of target audiences. It needs to use benefit segmentation to develop different marketing campaigns that appeal to each group of customers. The most notable example we can pull from Nike is its ads featuring tennis superstar, Serena Williams.
What is the target market for Jordans?
While this seems like they service a broad market, their main target market is males ages 15-25. This is because people in this segment are usually involved in high school sports and possibly college as well. In regards to their social media, the brand needs to be more consistent across their various accounts.
What is the target market for athletic shoes?
The fashion sports market segment
As this market tends to be teenagers, young adults and young professionals, they want brands that are unique to themselves, not brands that their parents wear.
Who is Puma target market?
To now make its products known to anyone who wishes to acquire them. Thus, the brand’s customer base is led by young people between the ages of 20 and 35. Puma customers belong to the upper-middle class, a group that cares about leading a healthy and hygienic lifestyle.
What are the 5 customer segments?
There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
What are customer segments examples?
Customer Segmentation Examples
- Gender.
- Age.
- Occupation.
- Marital Status.
- Household Income.
- Location.
- Preferred Language.
- Transportation.
What are the 4 types of customer segmentation?
The 4 basic types of market segmentation are:
- Demographic.
- Psychographic.
- Geographic.
- Behavioral.
What do customers look for in shoes?
According to the results of the survey, most consumers elected as the four most valued aspects in shoes are comfort, quality, price and design.
What type of market is the shoe industry?
The global footwear market is a multi-billion U.S. dollar industry, comprised of sneakers, luxury footwear, athletic footwear, and sporting shoes, as well as other related goods. Footwear products are commonly made of leather, textile, and a range of synthetic materials.
What is Nike behavioral segmentation?
Finally, the behavioral segmentation of Nike is about providing benefits to customers through clothing, comfortable footwear, and essential sports equipment. Nike also creates a series of versions for a product to satisfy the preferences of each customer.
What segmentation strategy does Nike use?
Nike customer segments comprise four categories which are demographic, geographic, psychographic, and behavioral market segmentation. For demography segmentation, Nike has included different age groups, gender and based on their targeted customer’s financial status.
What are the needs of Nike customers?
To put it simply, Nike doesn’t just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.
Who is Nike’s main competitors?
Nike competitors include adidas, New Balance, Skechers U.S.A., Steve Madden and ASICS America. Nike ranks 1st in Overall Culture Score on Comparably vs its competitors.
What is Nike’s biggest market?
the United States
Although sales in non-U.S. markets have grown considerably over the years, Nike’s core market remains the United States, as approximately 40 percent of the company’s global revenue was made in this country alone.
What is Nike’s demographic?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.