End of year Market Cap
| Year | Market cap | Change |
|---|---|---|
| 2018 | $41.56 B | 2.65% |
| 2017 | $40.48 B | 27.29% |
| 2016 | $31.80 B | 61.61% |
| 2015 | $19.68 B | 37.45% |
In this post
Nike controls more than 25% of the global athletic footwear market. Although the shoe market is not limited in size and new players can enter every month, Nike’s scale still creates a huge competitive moat. adidas is huge too as it outpaces small- and middle-sized companies.
What is Adidas biggest market?
Sales shares from the key regions of North America and Greater China stood at 24 and 22 percent, respectively.
Global distribution of adidas retail net sales in 2021, by region.
| Characteristic | Share of net sales |
|---|---|
| Greater China | 22% |
| Asia-Pacific | 10% |
| Latin America | 7% |
The timeline shows Nike’s estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike’s global market share in sports and sports inspired footwear is predicted to remain steady at around 27.4 percent.
Who is Adidas biggest competitor?
List of Top Competitors of Adidas
- Nike. Do you know which brand is the world’s leaning footwear and clothing brand?
- PUMA. PUMA is worth mentioning and one of the strong Adidas competitors.
- Under Armour. The third in the competitor list is Under Armour.
- New Balance.
- ASICS.
- FILA.
- Hanesbrands.
- Foot Locker.
What percent of the market does Adidas have?
Adidas, with a six percent share of the apparel market, continues to rank third as a footwear brand behind Nike and Jordan with more than double Under Armour’s fledgling, but growing, footwear sales.
How large is the Adidas market?
In 2021, the adidas Group’s market capitalization amounted to approximately 48.5 billion euros.
The adidas Group’s market capitalization from 2000 to 2021 (in million euros)
| Year | Market capitalization in million euros* |
|---|---|
| 2020 | 58,110 |
| 2019 | 56,792 |
| 2018 | 36,329 |
| 2017 | 34,075 |
Who is Adidas target market?
The target market for Adidas is the urban youth and adults between the age range of 15-36 with brand design for competition as well as lifestyle and fashion. The main objective of this is to focus the principle consumption to the cities and urban areas to reach the prospective target market.
What is Adidas marketing strategy?
The brand works to create excitement and enthusiasm around the world of sports on a personal and relatable level. They use multiple outlets, including social and retail, to converse with their customers. Likewise, Adidas strives to be everywhere its target audience is to deliver a unified and unique experience for all.
Is Adidas more successful than Nike?
The biggest apparel brand in the world
U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world’s most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together.
Who dominates the shoe market?
Nike
As of 2017, the Nike brand held a 35.6 percent share of the athletic shoe and footwear market, with Jordan, also owned by Nike, in second place with a 15.7 percent share.
Share of the athletic footwear market by brand in the United States in 2017.
| Characteristic | Market share |
|---|---|
| – | – |
| – | – |
| – | – |
Nike has by far the highest market share in the sportswear industry.
Who is Nike’s biggest competitor?
Adidas
Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.
What are weaknesses of Adidas?
Narrow Product Line. Another major weakness facing Adidas is its narrow product line. Despite diversification across multiple price ranges and international markets, Adidas has not yet opted to diversify its product line. Currently, Adidas almost exclusively offers sportswear products, with a focus on footwear.
What is Adidas most popular product?
Adidas sports shoes
In 2020, an estimated 6.56 million people used Adidas sports shoes, making them by far the brand’s most popular product.
What is Adidas unique selling point?
The Unique Selling Proposition or USP of Adidas lies in being globally recognized and renowned apparel manufacturer of sporting goods, shoes, clothes and accessories that are appealing to a large group of audiences of varied demographics.
Is Adidas growing or declining?
After the recovery from the coronavirus pandemic in 2021, adidas expects double-digit top-line growth to continue in 2022 amid heightened uncertainty.
What type of market structure is Adidas?
The brands like Nike, Adidas, and Puma sell have market share in sport’s shoes, apparels, and other accessories. They all have separate market share and name in the market, which makes them monopolistic brands. Like restaurants, they are also targeting the same consumers who create perfect competition.
Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.
Why is Nike more successful than Adidas?
Why is Nike better than Adidas? Adidas has always managed to keep its audience in consideration to design its products undoubtedly, but Nike has always had an upper hand innovation and design when it comes to the sport market.
What size is Adidas compared to Nike?
As seen below, when it comes to both brands’ running shoes, Nike trainers are actually 0.2″ bigger than adidas trainers, thus making them a full 44 in EU sizing. As a result, it seems as though Nike shoes, particularly running trainers, fit true to size, while you may need to go half a size larger in adidas sneakers.