Magician brand archetype.
This company has created an experience unlike anything else in the world, by combining unique wayfinding solutions with exceptionally branded sights, smells, and feelings. Other Magician brand archetype examples include Lululemon, Red Bull and Polaroid.
In this post
What is the brand identity of Lululemon?
Brand identity also encompasses the personality, the tone of voice and the way the brand shows up in the world. Lululemon have an iconic logo, but it’s the look and feel of their store that really sums up their identity to me. They’re hip, friendly & inspiring places to be, with a real focus on empowerment & community.
How do you determine a brand archetype?
How to Define and Create Your Brand Archetype
- Look at your values and mission. The industry you’re in may inform how easy it is for you to define your archetype.
- Build on emotion. We know through research that emotional appeal works.
- Think of your audience.
How is Lululemon positioned?
Positioning: Lululemon intends to position itself as more than just a niche yoga brand, hoping that women seeking high-quality athletic attire will wear its merchandise for daily recreation.
Who is Lululemon target market?
Lululemon’s demographic profile is mainly fueled by women between the ages of 16–35. The current target market for Lululemon is men and women in the upper middle class between the ages of 18 and 35 with a fitness mindset. Approximately 41% of the world population is between the ages of 18 and 35.
What are the brand archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What does lululemon represent?
Our core values of personal responsibility, entrepreneurship, honesty, courage, connection, fun, and inclusion are lived by our people every day and are at the heart of our unique company culture.
What brand archetype is Amazon?
Everyman archetype example: While a bit of the shine is off its star of late, Amazon is a classic example of an Everyman brand archetype. The company appeals to anyone, and unlike businesses such as Paddy Power, Amazon actively swerves away from any divisive topic.
Can a brand be 2 archetypes?
The short answer is to this question is: yes—you can choose multiple archetypes.
Can a brand have 2 archetypes?
#1: Every brand will have supporting archetypes.
So it’s not necessarily a bad thing to identify with more than one archetype. But if we reference a six-year study conducted by Young & Rubicam, it appears that the kicker is how strong your primary archetype is compared to your supporting archetypes.
What is Lululemon’s competitive strategy?
Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
Who is Lululemon’s biggest competitor?
Who Are Lululemon’s Main Competitors? Lululemon’s primary competitor is Nike. The company is the largest clothing maker globally, accounting for about 27.4 percent of the market in 2019. Nike was founded in 1964 by Phil Knight and Bill Bowerman.
What are the key elements of Lululemon’s strategy?
Key strategies that will drive the success of the five-year plan, include product innovation, international expansion, building a digital ecosystem, and maximizing the retailer’s North American operation.
What does Lululemon call customers?
Lululemon calls its ideal customers ‘Ocean’ and ‘Duke’ — here’s everything we know about them.
What type of marketing does Lululemon use?
lululemon’s biggest audience is on Instagram, with 3.8 million followers. According to Social Blade, it has an average engagement rate of 0.30%, with the average in the industry being 2.56%, so they could certainly improve there.
What is Lululemon’s value proposition?
Lululemon’s value proposition is simple; it is fashionable and functional. Seeing a gap in the market for athletic apparel that catered to women, Lululemon launched and grew to massive acclaim.
What is Apple brand archetype?
So, what has Apple’s archetype traditionally been? When the company debuted their famous “1984” Super Bowl spot, they were firmly establishing themselves as an Outlaw archetype. The Outlaw’s motto is “rules are made to be broken,” and their core desire is revolution.
What brand archetype is Patagonia?
the explorer archetype
The brands chosen were Under Armour and Nike in the sports apparel industry, which both have the hero archetype, and The North Face and Patagonia in the outdoor apparel industry, which both have the explorer archetype.
What is Adidas archetype?
Creator archetype: Owing to the rapid evolution of sport and sports culture, the adidas brand targets key consumer groups and influencers to create brand desirability and momentum through a well-defined consumer segmentation strategy.
What is a Lululemon girl?
Join Women’s Running
Created by lululemon, unique as a brand, ivivva celebrates girls by designing beautiful athletic wear (sizes 6-14) and experiences that connect them through movement and transition with young girls from sport to life.
Why is Lululemon’s logo an Omega?
Lululemon deserves a visual identity that truly reflects that consumer. When I asked another friend what she thought the Lululemon logo was, she said, “I think it’s something to do with math.” That association comes from the Lululemon logo’s resemblance to the Greek letter Omega (pictured).