Nike and Adidas are leaders of influencer marketing as both brands received over 300,000 mentions from US influencers in 2019.
In this post
Who is Nike influencer?
The most successful influencer which is also the pioneer of Nike’s Influencer Marketing strategy is the living legend Michael Jordan, with his internationally renowned Nike product line Air Jordan.
Who are the best micro-influencers?
Lifestyle Micro-influencers:
- Angela McCrae, Los Angeles, CA. @angelamccrae |Followers: 1,873.
- James Benn, London, UK.
- Christian Caro, Orange County, CA.
- Amanda Blakley, Toronto, Canada.
- Kim Watson, Las Vegas, NV.
- Elise Young, Queens, NY.
- The Brothers Buoy: Graham and Jackson, Brooklyn, NY.
- Nina Zavala, Dallas, TX.
How does Nike use Instagram?
Nike uses Instagram
Nike utilizes its Instagram account regularly than its Facebook Page, distributing posts on average about once per week. One purpose behind this could be the rising fame of the photograph/video sharing platform, which achieved 1 billion monthly active users prior this year.
2010
It’s probably no surprise then, that the company is also excellent at getting creative with social media too. In 2010, Nike launched its own “Nike+” social app to encourage communication between athletes.
How much does Nike pay its influencers?
The estimated total pay for a Media and Brand Influencer at NIKE is $65 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $39 per hour.
Did you know that Nike runs over 300 social media profiles? You’ll find them everywhere on Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and LinkedIn. The success of Nike’s social media strategy is undeniable.
What qualifies as a micro influencer?
A micro-influencer is an individual who has between 10,000 and 50,000 followers on social media. They are known for the particular area of interest and have very high rates of engagement from their audiences. According to the study, engagement gets better with the fewer followers a person has.
How do you identify micro influencers?
The most common ways of finding Micro influencers on Instagram
- Use Hashtags to find those sharing content related to your niche.
- Check your existing audience to identify potential micro influencers.
- Partner with bloggers who have a good following on Instagram in your niche.
How many followers do micro influencers have?
between 10k-100k followers
Micro influencers are defined as having between 10k-100k followers.
Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
What marketing agency does Nike use?
Wieden+Kennedy
Wieden+Kennedy (W+K; /ˈwaɪdən-/ earlier styled Wieden & Kennedy) is an independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. U.S.
Nike capitalizes on their high-profile influencers on social media as well. Their diverse set of influencers across different sports acts as a credible and trustworthy voice for the brand. Nike’s social media strategy and its effectiveness can be seen in the sheer number of followers the brand has.
What is Nike’s digital marketing strategy?
Nike’s digital marketing strategy is supported by brilliantly effective ads. The company is not only selling products, but they are also selling emotional benefits of the products. In short, they are selling the aspiration. That’s why the brand shows the promoted product to the audience only in few of their campaigns.
Who is Nike’s target audience?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Why is Nike so popular on Instagram?
As one of the world’s largest brands, you might be surprised to find that Nike takes a personalized approach to engaging with their audience. “We don’t respond as individuals, we respond as Nike. But that doesn’t mean that we don’t treat each conversation as if we’re talking human-to-human,” explained Warfield.
How do I get collaboration with Nike?
Here is what you’ll need to do!
- Find out if Nike has an existing influencer program.
- Dig up the right contact at Nike marketing department.
- Craft a perfect email and pitch for a collaboration with Nike.
- Send the pitch to Nike and follow up if they don’t respond.
How much money does 1 million Instagram followers make?
Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.
How much do micro influencers charge?
Instagram posts
These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000.
What is the opposite of micro influencer?
What is a Nano-Influencer? Nano-influencers are a relatively new breed of influencer. They tend to have a smaller number of followers in comparison to micro-influencers, less than 1,000 followers. “[A nano-influencer is] someone who has influence within their community.
How many followers do you need to be called an influencer?
People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.