The Nike Community Impact Fund (NCIF) takes a collaborative approach to grant making by partnering with Nike employees to participate in the grant-making process and directly impact the local communities where they live and work.
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How does Nike impact the community?
Since 2010, the Nike Community Impact Fund has awarded more than 375 nonprofit organizations with more than $3.75 million in grants. With this recent round of grants, the total impact for 2016 is $800,000, including grants in Oregon where NCIF began and the national expansion of the program.
What is Nike doing for society?
As part of their community outreach program, Nike spent more than $89 million in 2020 to help over 17 million kids around the world get active in sports and exercise. Nike also committed to training nearly 100,000 coaches to help communities most in need.
How did Nike create community?
Through the droves of highly targeted ads, conceptualized social media campaigns, and hard-thought TV commercials that companies use to transmit their messages, social proof stands out as the most effective way to gain a following today.
Does Nike support people in the local community?
Nike Community Impact Fund: Employee-led grants supporting local organizations that get kids moving. We know kids do better when they have access to sport, and the 2022 Nike Community Impact Fund (NCIF) is ready to help make that happen in the communities where our employees live, work and play.
How does Nike help the environment?
Environmental impact
Nike uses some eco-friendly materials, including organic and recycled cotton and polyester, and has water reduction initiatives in its supply chain. The brand has also set a deadline to eliminate hazardous chemicals by 2025 and the good news is that it is on track to meet its target.
How does Nike help the economy?
Nike, Inc. has been accused of producing footwear and clothes in sweatshops since the 1970s. It was founded on the economic principle of obtaining lower costs which resulted in child labor and exploitation. Since then, the firm has only grown, aided in part by a succession of brilliant advertising efforts.
Does Nike still use child labor?
Nike admits it cannot ensure that none of its contractors will use child labour, and says the issue is the “most vexing” problem it faces. “Our goal… is to continue to do everything we can to eradicate child labour in our contract factories, but we can be certain that cases will occur,” the report states.
How has Nike built a community for its consumers and what are ways in which it engages with consumers?
By encouraging loyal customers to join Nike+, the brand builds a community of engaged customers. Nike+ users are encouraged to upload their fitness regimes and provide support for others. This fosters a deeper relationship between customers and the brand and, crucially, keeps them coming back.
Does Nike donate to charity?
not provide charitable support for:
Nike will not support organizations that discriminate against a person or a group on the basis of age, political affiliation, race, national origin, ethnicity, gender, disability, sexual orientation or religious belief. Nike does not accept unsolicited cash proposals.
Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
How does Nike engage their customers?
To put it simply, Nike doesn’t just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.
How does Nike promote?
Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.
How does Nike promote volunteerism?
Nike matches employee donations and offers volunteer pay, which means Nike gives the employee $10 per hour for hours volunteered that they can donate to the organization they choose. And it gives retail store employees time on the clock to serve as weekly volunteer coaches in their communities.
Is Nike an environmentally friendly company?
Nike’s commitment is not just to produce environmentally friendly footwear, but also to operate with sustainable business practices to reduce our carbon footprint and push toward a more sustainable future. For more on Nike’s sustainability commitments, check out purpose.nike.com.
How is Nike helping with climate change?
2006: Nike Starts Phasing Out the Use of SF6
A greenhouse gas called SF6 once put the “Air” in Nike Air sneakers and contributed to climate change in the process. Without any regulatory interference, the company took it upon itself to phase out the harmful gas as they built toward a sustainable future.
What is Nike doing to reduce waste?
Top line. The global athletic footwear and apparel brand said Nike Refurbished is one of several solutions it is now offering to help reduce the company’s waste footprint. The circular consumer program is part of the sustainability commitment Nike calls Move to Zero, which aims to reduce carbon emissions and waste.
Does Nike have a positive impact on society?
Engineers reduced waste by about 60% on average for every Flyknit shoe vs. what’s used for traditional shoes, saving nearly 2 million pounds of fabric-scrap waste since 2012. New 2020 targets include sourcing 100% of cotton more sustainably and reducing landfill waste.
How has Nike impacted society in a positive way?
A positive impact of Nike’s offshoring strategy was that it allowed Nike to meet the growing market demand of its customers that resulted from global economic growth. It created convenience so customers in other parts of the world could easily acquire Nike’s products and increased customer satisfaction as a result.
How has Nike impacted society in a negative way?
Our research highlights allegations of forced labour in the Nike supply chain, gender discrimination towards female athletes and parents, and failure to ensure all employees receive a living wage.
What has Nike done to improve sweatshops?
Nike also raised the minimum wage it paid workers, improved oversight of labor practices, and made sure factories had clean air. These admissions and changes helped public sentiment toward Nike turn more positive, Sehdev said.