1954.
The first red-and-blue Rolex GMT Master was launched in 1954 with a bakelite bezel. The timepiece, with the reference number 6542, later became known by the nickname “Pussy Galore”, after actress Honor Blackman’s character, who wears the watch throughout the 1964 James Bond film, Goldfinger, starring Sean Connery.
In this post
When did Rolex introduce the Pepsi?
1954
The Rolex Pepsi GMT is one of the most recognizable watches on the planet. Launched in 1954, it was designed for pilots in the age of transcontinental flights. The characteristic blue and red bezel was said to be inspired by the colors of Pan American Airways, who commissioned the watch from Rolex.
Which Rolex is called Pepsi?
GMT Master II
Special Features and Specifications of the Pepsi Rolex GMT Master II 116719BLRO
| Brand: | Rolex | Rolex |
| Series: | GMT Master II | GMT Master II |
| Model #: | 116719BLRO | 126710BLRO |
| Size: | Men’s | Men’s |
| Case Material: | 18kt White Gold | Stainless Steel |
What Rolex is red and blue?
Rolex GMT-Master II
One of the most distinctive sport watches in the world is the Rolex GMT-Master II with the red and blue bezel which is often affectionately referred to as the “Pepsi bezel” in reference to the soft drink producer’s long standing color theme.
Who made the first Pepsi bezel?
The creation of the Pepsi dial goes back a few decades ago to the ’50s. We can accredit Rolex for coining the first Pepsi bezel (Rolex GMT Master). Soon enough, many other watch brands followed suit, creating their own Pepsi dial styles.
Why is the Rolex Pepsi red and blue?
The red and blue colors on the bezel — blue on top, red on bottom — to signify the difference between night and day when reading the second time zone from the GMT-hand.
When was the Rolex GMT Pepsi released?
1954
The Rolex GMT Master ref 6542 was released by Rolex in 1954 and originally featured a red/blue Pepsi bakelite bezel having been designed in collaboration is Pan-Am Airways.
Why do they call it a Pepsi Rolex?
Starting in 1955, the Rolex GMT-Master introduced a blue and red bezel design that shared the exact same color characteristics as the highly recognizable Pepsi Cola pop bottles. As a result, the nickname “Pepsi” has been consistently associated with the Rolex GMT-Master series of watches throughout the course of time.
Is the Rolex Pepsi hard to get?
Since it’s re-release in stainless steel, the Pepsi is one of the most unattainable Rolex models today. I would argue that it’s even harder to find at an authorized dealer than a stainless steel Daytona.
How do I find out how much my Rolex is worth?
Table of contents:
- How to value your Rolex watch.
- Authenticate the brand.
- Check your model & serial number.
- Check the condition of your watch.
- Check the material your watch is made of?
- Check if you have the original box & papers.
- Check the market value.
What is a Pepsi Dial watch?
As you may have guessed, Pepsi bezel watches don’t actually have anything to do with cola — that’s just an affectionate nickname given to the color scheme since it happens to mimic the look of one of the world’s most famous brands. The true reason for the red and blue bezel is actually more practical (and cooler).
Why are GMT watches red and blue?
And so the first GMT-Master was born in 1955 and featured a red and blue bicolor bezel to help aid in differentiating between day (red) and night (blue). It was a fairly wild and colorful take on the existing Rolex case and bezel design started by the Submariner just two years earlier.
What was the first GMT watch?
The first GMT-Master model was the ref. 6542 (gold version pictured below), which was essentially a regular Rolex Turn-O-Graph ref. 6202 with a different bezel and additional 24-hour hand. It was produced from 1954-1959, and was pressure proof up to 50 meters (165 feet).
What is a Pepsi bezel for?
The “Pepsi” colourway of the Rolex GMT Master II is used to differentiate daytime hours from night-time hours. The main 12-hour dial of the watch is normally used to indicate local time while home time is set on the 24-hour bezel and read off by an additional hour hand or pointer.
How long is the waitlist for a Rolex GMT?
Waiting times for different Rolex models
| Model | Duration* |
|---|---|
| GMT-Master II | Over 5 years, occasionally much longer |
| Milgauss | 6 to 12 months |
| Oyster Perpetual | 6 to 12 months |
| Sky-Dweller | Over 3 years |
What does GMT mean in Rolex?
Greenwich Mean Time
GMT stands for Greenwich Mean Time and is point “0” on the 24-hour international timezone scale. To put it simply, a GMT watch is a timepiece that displays both a 24-hour and a 12-hour timescale.
Is Rolex Pepsi still in production?
There are a number of Rolex watches that have been discontinued as well for 2022. Despite persistent rumors, the Rolex GMT Master-II Pepsi has not been discontinued however.
What was first Pepsi watch?
The GMT-Master (Ref. 1675) was in production from 1959 to 1980 and established the popular Pepsi colour scheme as the standard bezel for its successors.
What is the blue Rolex called?
Rolex Bluesy
Like its full gold counterpart, the two-tone Submariner is also available with a black dial and bezel or a blue dial and bezel. The “Bluesy” nickname is given to blue versions of the two-tone Submariner–regardless of the specific reference number.
What is a Rolex ghost dial?
The “Ghost Dial” Datejust’s are one of the most sought-after dial variants in the 16XX series of Rolex Datejusts. The grey dial with white text has received the nickname “Ghost Dial” as the white text printed on the dial in certain light blends into the medium grey finish.
What is a ghost Rolex?
A faded, or ghost, bezel is due to a defect in pre-Cerachrom bezels produced by Rolex on their popular tool watches: the Submariner, GMT-Master, and the Sea-dweller. This rare, and desirable, defect is caused by a number of issues including age, amount of time spent in the sun, and rubbing against clothing.