The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2
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What inspired Nike’s Just Do It?
Wieden drew on a surprising source for inspiration. In Doug Pray’s 2009 documentary about advertising, Art & Copy, he confesses that the idea for the line was sparked by the last words of convicted murderer Gary Gilmore, who said “Let’s do it!” to the firing squad before his execution.
When did Nike come up with Just Do It?
But his final words live on in a manner no one would have imagined. In 1988, Dan Wieden, an advertising executive who co-founded the Wieden+Kennedy agency in Portland, Ore., made something of a morbid pitch to Nike.
Who came up with the slogan Just Do It For Nike?
Dan Wieden
The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.
How successful was the Nike Just Do It campaign?
The popularity of the campaign is clear from the fact that brand sales have risen risen 31% since billboards and television commercials featuring Colin Kaepernick and other athletes were released over Labor Day weekend, Nike’s stock has since reached an all-time high, and marketers have called the campaign a “stroke of
What does Nike stand for?
the Greek goddess of victory
Definition of Nike
: the Greek goddess of victory.
Is Just Do It a tagline or a slogan?
“Just Do It” is a slogan that has achieved what companies hope for – a quick line that becomes so well-known it works its way into pop culture.
Why was the Nike campaign so successful?
Thanks to their highly-recognized brand, Nike serves as a voice for the voiceless and promotes ideas that serve the greater good. The infamous slogan “Just do it,” functions as a call-to-action for Nike audiences. Due to the slogan’s all-embracing message, it serves as a multi-purposed message.
Nike capitalizes on their high-profile influencers on social media as well. Their diverse set of influencers across different sports acts as a credible and trustworthy voice for the brand. Nike’s social media strategy and its effectiveness can be seen in the sheer number of followers the brand has.
What emotion does Just Do It appeal to?
happiness
Think of “Just do it” (Nike), “Because you’re worth it” (L’Oreal) or “Open happiness” (Coke). These brands appeal to the emotions consumers wish to experience such as the need to take action, to be valued or to feel happy.
Is Nike a Greek god?
Nike, in ancient Greek religion, the goddess of victory, daughter of the giant Pallas and of the infernal River Styx. Nike probably did not originally have a separate cult at Athens.
What does Nike mean in the Bible?
Nike (mythology)
| Nike | |
|---|---|
| Goddess of victory | |
| Stone carving of the goddess Nike at the ruins of the ancient city of Ephesus | |
| Abode | Mount Olympus |
| Symbol | golden sandals, wings, wreaths |
What inspired the Nike logo?
One of the founders, Phil Knight, who was her accounting professor at the time, approached Davidson to design a logo inspired by the Adidas brand. He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike.
What is Apple’s slogan?
The slogan “Think different” was created by Craig Tanimoto, an art director at ChiatDay, who also contributed to the initial concept work.
What is the slogan of Starbucks?
It’s Starbucks. Brewed for those who love Coffee.
What is the message of the Nike advertisement?
The overt message of the ad is simple: The tenacity of athletes and their spirit of pushing through adversity will win out in the end, and a global pandemic won’t stop sports.
What is Nike’s brand message?
Nike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana.
What makes Nike special?
Every brand needs what marketer’s call “noticing power.” Nike is successful because they have their iconic catchphrase and celebrity endorsements. This power has the ability to grab people’s attention, make the product stand out, and rise above the competition.
What is the Nike Just Do It campaign?
The campaign embodied Nike’s image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health. This led to customers associating their purchases with the prospect of achieving greatness.
What is Nike’s strategy?
The Nike marketing strategy, in summary, is, invest heavily in marketing, use emotional advertising that every human being can identify with, offer premium products at premium prices and sell their products primarily through 3rd party retails stores.
What is Nike’s branding strategy?
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty from people literally all over the world. This is because Nike advertising uses the emotional branding technique of archetypes in its advertising – more specifically, the story of the Hero.