“Protect This House” was an anthem about the training, sweat and camaraderie that goes into preparing for game day: gritty, hyperkinetic, muscled athletes, involved in a rhythmic training ritual. Plank called in favors from many of his former Maryland teammates, asking them to appear in the ad.
In this post
Where did protect this house come from?
Coinciding with the start of college football’s 150th season, Baltimore-based Under Armour launched a campaign celebrating the 15th anniversary of its first national TV ads that featured the “Protect This House” slogan. The highly touted commercials helped raise the profile of the then-fledgling sports apparel brand.
What are the pillars of under Armour?
fight on together
- We believe strength is built through tackling adversity.
- We act with an enterprise mindset in the best interest of the Brand.
- We help each other overcome obstacles.
- We act with integrity, have honest conversations and grow over mistakes.
- We approach challenges with positive intent and never quit.
What is Under Armor used for?
Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear. Under Armour also produces American football, basketball and soccer uniforms, among other sports.
What does under Armour’s slogan mean?
Now Baltimore-based Under Armour (NYSE: UAA) is trying to motivate athletes around the world with a message of perseverance and overcoming adversity with a new slogan: “The only way is through.”
What’s the slogan for under Armour?
THE ONLY WAY IS THROUGH
THE ONLY WAY IS THROUGH.
Does Under Armor use child labor?
Auditing Process The UA Supplier Code of Conduct explicitly prohibits the use of forced labor, child labor, slavery and human trafficking.
How does Under Armour add value?
By providing such personalized information, Under Armour is adding value to its customers after they have purchased its products. As Jim Mollica, a senior executive at Under Armour has claimed: “Personalization is the absolute key to providing value back to any consumer.”
How are Under Armour workers treated?
HARASSMENT OR ABUSE: Under Armour suppliers and their subcontractors must treat their employees with respect and dignity. No employee shall be subject to physical, sexual, psychological or verbal harassment or abuse.
Is Under Armour good for cold weather?
Ideal for low temperatures, Under Armour ColdGear technology is used on the brand’s compression, thermal, and fleece apparel. Whether you’re golfing, running, training, or even hunting, Under Armour has got you covered this winter with ColdGear.
Is Under Armour good for hot weather?
There are a ton of great products on UA’s site for every season, but in my opinion, these are some of the best warm-weather workout options. Under Armour HeatGear will keep you cool, wick away your sweat, and make a statement! Also, remember to stay safe and cool throughout the summer months.
Why is Under Armour failing?
Under Armour reported an unexpected loss and sales below estimates as the company grappled with global supply chain challenges and Covid lockdowns in China. The athletic apparel retailer’s stock fell as it also issued profit guidance that came in below Wall Street estimates.
What does Threadborne mean?
Definition of threadbare
1a : having the nap worn off so that the thread shows : shabby threadbare clothes. b : wearing threadbare clothing : very poor took in threadbare relatives— Russell Baker.
Why is Under Armour so popular?
Since its inception, Under Armour has been perceived as an extremely masculine brand, with most women viewing it as being male-centric. Under Armour’s approach to female apparel was always kind of an afterthought, where products were simply adapted from men’s apparel and made to look slightly more appealing to females.
Why is Under Armour spelled with au?
TIL Under Armour is spelled with a ‘u’ because the creator wanted a cooler toll free number : r/todayilearned.
What is the best slogan?
What Are the Best Advertising Slogans of All Time?
- Nike – Just Do It.
- Apple – Think Different.
- Wendy’s – Where’s the Beef?
- Coca-Cola – Open Happiness.
- L’Oreal – Because You’re Worth It.
- M&Ms – Melts in Your Mouth, Not in Your Hands.
- De Beers – A Diamond is Forever.
- Wheaties – The Breakfast of Champions.
Does Gucci have a slogan?
Quite a few brands do not use taglines at all. Almost all fashion and fragrance brands do not use slogans. Gucci, Louis Vuitton, Prada, and Zara do use simple phrases in the advertisements, but they speak to the theme of the ad and not the brand.
Who is Under Armour owned by?
founder Kevin Plank
Under Armour founder Kevin Plank built a popular sportswear brand as the underdog competitor to Nike. Noticing his football teammates’ sweat-soaked shirts, Plank came up with a lightweight, sweat-wicking shirt using fabrics from women’s undergarments.
Is Under Armor a good company?
Labour conditions. On the labour front, Under Armour is rated ‘Not Good Enough’. While some of its supply chain is certified by FLA Workplace Code of Conduct (including all of the final stage of production), the brand lacks transparency and received a score of 21-30% in the Fashion Transparency Index.
What sports brand is most ethical?
10 of the most environmentally friendly running brands
- BAM.
- Sundried.
- Cotopaxi.
- Patagonia.
- Zouma.
- Vivobarefoot.
- Finisterre.
- Presca. Presca makes running and cycling kit from 100 percent recycled materials, and claim it’s the first carbon-positive sportswear company.
What do Under Armor employees wear?
Everything has to be Under Armour or you can wear nothing with… Yes, as long as it is appropriate and nothing is showing.